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This workshop is part of the Communications Masterclass series.

Participants earn a Certificate of Nonprofit Communications from Â鶹´«Ã½Ó³»­â€™s Center for Nonprofit Leadership—credentialing and skills that you can demonstrate to your Board, leadership team and staff.

Workshop Learning Objectives

Build an effective external communications plan—building off of what you currently have in place at your organization—to market your value for others to buy into what you do.

Topics include web and digital assets, using in-house marketing or vendors, effective storytelling, marketing principles, building strategic partnerships, positioning your organization in the community, and capitalizing on word-of-mouth.

Leverage AI Without Losing Your Voice Workshop participants will be able to:

• Compare the leading AI platforms and choose the right fit for your organization
• Build a custom AI workspace trained on your organization’s voice
• Write effective prompts that produce usable, on-brand content
• Decide when to rely on AI and when human judgment must lead
• Use AI to plan, create, and repurpose digital and video content
• Protect your data and authentic voice while working with AI

Certificate of Nonprofit Communications

This program is built for:

1. Executive Directors and CEOs who are setting organizational directions
2. Senior staff who manage donors, media, and community messaging
3. Board members who are responsible for governance and public trust

Our masterclass is ideal for 2-3 leaders to attend together so your organization builds shared language and strategy, not merely individual skills.

This certificate course offers a peer learning environment that fosters collaboration and support. Each cohort brings together a small group of nonprofit leaders working through their real-world communications challenges so you each gain feedback from peers and guidance from our expert instructors.

Tuition for the Certificate

• $1,000: Certificate of Nonprofit Communications (18 hours)

Participants leave with a full messaging framework and a crisis communications plan tailored to their organization.

About the Workshop Instructor

Theodore Massillon

Theodore Massillon is the Founder and CEO of NOM Media and NOM Studios, a full-service creative marketing agency and professional content production studio based in Garden City, New York. He teaches AI and digital marketing at Â鶹´«Ã½Ó³»­ and works with clients across healthcare, professional services, and the nonprofit sector. Theodore does not consult on AI from the outside. He builds with it, connecting tools like Claude to Gmail, Google Drive, Notion, and Google Calendar for real client workflows, and building custom AI applications for contractors, healthcare providers, and nonprofits. His approach pairs hands-on implementation with a clear sense of where human judgment stays essential, helping mission-driven teams adopt AI without losing the authentic voice behind their brand. NOM Media holds NYC MBE certification and is a registered NYC Department of Education vendor. NOM Studios is a state-of-the-art podcast and video production facility supporting impact storytelling and donor communications.

Accessibility Statement

The Americans with Disabilities Act (ADA) and Â鶹´«Ã½Ó³»­ require that all events be accessible. To request a reasonable accommodation, please contact the event host identified on the event webpage; please allow for a reasonable time frame. The event host, when necessary, will collaborate with the Student Access Office.